5 Tips to Promote Open Enrollment

Open enrollment will be here before you know it! From Baby Boomers to Millennials, everyone communicates differently. Employee engagement and empowerment continues to be a major focus for employers. Preparation and communication are key for a smooth, seamless, easy enrollment.

Print Material

Traditional communication can still be fun and exciting. Use postcards and posters to create a fun reminder that Open Enrollment is happening soon. Postcard can be easily customized for each employee to include information like login, enrollment link and enrollment dates. Posters are a good way to share the news about open enrollment throughout common areas like your break room or next to time clocks. Posters can be a colorful and fun way to engage employees and remind them to have their documentation ready for open enrollment, upcoming changes and other important details.

Email

Globally 269 billion emails are sent each day with the average office worker receiving 121 emails a day. This same employee also send about 40 emails a day. Email is a great communication tool but it’s easy to get lost in the inbox vortex. Use a call to action or personalization in your subject line to increase open rates. Keep your content short and concise. Try using bulleted list as opposed to paragraphs whenever possible. Color, font style and font weight will help you draw attention to important details. For example, Open Enrollment 11/1/18 – 11/16/18 is less noticeable than Open Enrollment 11/1/18 – 11/16/18.


Video Billboards

High impact, high energy, open enrollment video announcement that will get your employees attention and connect them to their benefits enrollment Supersite. Give your employees all of the information of traditional communication but played in a video. Branded for client style (logo, colors, content). Videos can be played in the office or on the go!

Text (SMS) Messaging

97% of text messages are opened within the first three minute of delivery. Communicating with employees in a short text message is an easy way to capture their attention and provide them with important information. Text messaging is an opportunity to increase their involvement with your organization. Use short clear details such as Open Enrollment dates, enrollment website and support phone number.

Social Media

116 minutes a day is the average amount of time an individual is spending on social media. You can have an employee only private group page on Facebook or a careers Facebook fan page managed by your HR team. Both are great way so connecting with current and potential employees. If you have a careers Facebook fan page, you can create an Open Enrollment event and invite your employees. Remember social media is most often used by your employees to connect with their friends and family. If you want to keep your employees engaged, keep your post relevant, current and to a minimum.

Have questions on how we can help you with any of the above or want to schedule a demo? Call us today (800) 779-8952!