WBD announces new website template options to clients. “Clients and consumers want options. They want personalization” says Bethany Schenk; President and CEO of Web Benefits Design. “Our new platform enhancements offer almost limitless customization for style, colors, information display, benefit configuration and general user experience preferences. You simply cannot gage taste. You have to allow clients and end-users to engage on their own terms. The future of technology is all about consumer personalization and targeted experience based on utilization profiling and machine learning. “
“We want to meet our customers at their level of interest and knowledge – and empower them with an experience that feels right to them. And that’s what makes this business so much fun – seeing the complex world of benefits through the eyes of others – and closing that gap between automation and reality!”